The acquisition will complement Google's past work in robotics like Boston Dynamics, which it sold off in 2017. The Google DeepMind team has also developed Gemini-based models for robotics in the past.
This behavioral shift creates a new visibility challenge. Your content might rank perfectly on Google, but if it's invisible to AI models when they're formulating answers, you're missing an enormous and growing segment of potential traffic. The users who discover information through AI tools never even see your traditional search rankings because they never visit a search results page.
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